I design for how people actually choose, and try to leave out what gets in the way.
I work on complex consumer products where trust, clarity, and decision-making matter – from grocery and health to loyalty and creator platforms.
Selected work
View all →DoorDash Rewards Wallet
Turning scattered DoorDash rewards into one place customers could understand and use.
Pinterest Creator Rewards
Launching Pinterest's first creator rewards program, from zero to global beta.
Dropbox Plan Comparison
Redesigning Dropbox's pricing experience after 5 out of 5 users couldn't tell the plans apart.
Currently
Designing for trust in grocery.
At Instacart, I'm working on Health & Meals – helping people shop with more confidence when dietary needs, preferences, and health goals shape what they can eat.
Now
- Dark Matter – Blake Crouch
- 35mm and Super 8 – places, people, and whatever light I find. See the roll →
- Ceramics in my basement studio. Mostly vessels, occasionally something useful.
- Building more of my own prototypes with AI.
Notes
On film
